Hailing from South Africa Sue Anderson really launched her career at TBWA Hunt Lascaris in Johannesburg as a copywriter. She went on to become a Creative Director and worked there for nearly 10 years. During her tenure she touched a host of local and international brands including BMW, Land Rover, South African Airways and the International Cricket Board, which featured none other than Nelson Mandela. 
After receiving attention from several international awards shows Sue was recruited to join Wieden+Kennedy in Amsterdam so she bid farewell to the sunshine to work on Nike, Coca Cola, Honda and Lego.
From there she went to New Amsterdam - New York City - where she ran the Absolut Vodka account globally, creating awarded campaigns like "Absolut Blank" and the "Absolut Greyhound" with EDM favorites Swedish House Mafia at CHIAT/DAY. 
A few years later she flipped coasts back to the sunshine and joined Crispin, Porter and Bogusky Los Angeles, as VP/ECD. She helped the agency win Turkish Airlines, NBA2K and WEMO, whilst working on Microsoft and Charles Schwab.  Seeing the need for a more nimble, direct creative working model she then founded So&So Studios along with her longtime creative partner Hoj Jomehri.  So & So embedded with Airbnb, Netflix and Nest. 
This work lead her to the challenge of Facebook and the Creative X team - now a top internal agency.  As the Head of Creative on Facebook she lead the brand to its first global campaign under the line "More Together".  Along with her own team and external agencies she has launched countless campaigns including Facebook's first ever Super Bowl ad.  She has since taken on the same challenges at Instagram, where she is now the Head of Creative.  She oversaw the repositioning the brand under the "Yours to Make" line, once again unifying the brand under one idea with a redesigned look and feel.  
She has collected a list of advertising prizes over the years including Cannes Lions, One Show pencils, Clios, Effies, DA&D, Shorty Awards and Epicas. Her work for Turkish Airlines was named YouTube's Ad of the Decade. She has also been a Cannes Lions Film Judge and was voted one of Business Insiders 36 most creative women in advertising. 
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