DIGITAL LAUNCH VIDEO
on platform and digital video
on platform and digital video
INSTAGRAM "YOURS TO MAKE" LAUNCH
Made to declare our brand’s point of view, reasserting the role we play in the lives of our key users. How do you reignite love for a platform already so well known to a generation still figuring out who they are? We listened to pressures they face and to what inspires them. Then showing - never telling - using real Instagrammers and Creators we suggest that the platform is exactly the place that they can shape their identity. Instagram's first global campaign launched in the US, UK, Japan, Korea, Brazil and India cementing the line "Yours to make" and a new brand identity system. Made in partnership with our good friends at Johannes Leonardo.
