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FACEBOOK SUPER BOWL GROUPS CAMPAIGN
There are a spectacular amount of spectacularly varying Groups on Facebook, from mainstream to niche. So, what better place to showcase them all than at the Super bowl, watched by a spectacular amount of people. Working with Wieden+Kennedy on TV and with Creative X for all digital, on platform and social efforts the brand showed up well for its first outing at the big game. Ad Age ranked “Ready to Rock” #2 on its list: The Top 10 Super Bowl 2020 commercials by digital share of voice. And Variety ranked it at number two. Not bad for a first timer, right?
