ABSOLUT "BLANK"

A multimedia campaign that brought the iconic bottle shape back with a new generation of artists. The idea was simple. All creativity, no matter what the medium, starts with a blank. We created the ABSOLUT Blank, a canvas in the shape of the iconic ABSOLUT bottle. And we invited 20 of our favorite artists from around the globe to fill these ABSOLUT Blanks. Global campaign spanning film, OOH and product design.

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