At a time when Facebook faced controversy the brand needed to prove it really is about community. Facebook Groups did just that giving people a place to come together over shared experiences and interests. We took the decision to marry brand and product. Wrote one unifying line, "More Together" and created a global campaign that launched in Brazil, India, the US and UK. Using real group members in all our work, the stories were endless. Here are just a few examples across on platform, social, digital video and OOH. Made with the smart teams of Creative X and Wieden+Kennedy.
ON PLATFORM MORE TOGETHER LAUNCH FILMS
ON PLATFORM MORE TOGETHER LAUNCH FILMS
UK MORE TOGETHER LOCKDOWN MOMENT
BRAZIL MORE TOGETHER PRIDE MOMENT
BRAZIL MORE TOGETHER MOTHERS DAY MOMENT
US MORE TOGETHER BACK TO SCHOOL MOMENT: SOCIAL
US MORE TOGETHER 2020 GRADUATION MOMENT: SOCIAL INITIATIVE
INDIA MORE TOGETHER HOLI MOMENT
US MORE TOGETHER HOLIDAY MOMENT
